|
|
How-To Set Your Prices
4/16/09
This article is a guide on how to
set your prices for your yard greeting business. If you
shop around online you'll need to be careful about what
area(s) you are researching. Since there can be a
20% difference in prices throughout the country, and
even your own state. As with any business, you'll
want to make the optimum amount of money that you can.
|
| |
Setting your
own unique prices is ultimately YOUR decision. But here
are some suggestions to get your started.
You'll need to so some shopping around. Either via phone
or internet and get some information.
If there are currently any yard greeting business in
your area what are they charging? A single day rental?
Additional Day Rentals?
What do they charge for stork rentals (which is usually
different then other yard greetings)?
Do they offer customized keepsake with their stork
rental, or baby announcement?
Can you add additional critters for an additional
charge? how much?
What are your competitions selections? Is it large? Are
they quality signs?
What time do they set up and take down?
How do they accept payment?
Do they have a website? (Statistics show that a business
with a website (especially a quality website)), has
better sales.
You will want to be comparable in prices. You might
think you'll be just a bit lower in price then your
competition so you'll get the business instead of them.
You'll think it's a good idea until someone does it to
you. I'll advise you NOT to do that, it causes price
deterioration in your area.
A little competition is a good thing. It let's your city
know that businesses like yours exist. As long as your
city is not saturated with this type of business, there
is usually enough business for everyone.
So, set your prices comparable to other businesses
around you, and offer signs that are unique and offer
good service.
Suggestions to set your business apart.
- If possible add more critters to the displays you
offer at no additional charge.
- Have a larger selection of yard themes.
- Have a quality, hassle free website. All the
information in one place, easy to shop, so they know
what they are getting.
- Always return phone calls promptly, and always have
someone to answer your phone. (Many sales are lost
because of unanswered phone calls.)
- Offer add-ons like mylar balloons or helium balloons.
That you can attach to the yard greeting.
- Offer to sell one critter as a keep-sake item for the
"victim" of the display. |
| |
| This article is updated
as information is acquired either from the message
boards (the forums), or personal experiences. Sharing
your personal experiences is always welcome. We all had
to start somewhere. |
| |
| KEYWORDS: Setting yard
greeting prices, setting sign rental prices for Yard
greetings, Yard Cards, Yard Art, Lawn Greetings, Stork
Greetings, Birth Announcements |
| |
|
|
|
|
